Make good use of CPA Insights. You should visit this feature on a weekly basis to get an idea of how many people you reached out to. You will be able to get detailed numbers for each updates as well as a weekly number of uses you reached out to.
Use CPA to share links to your site. You should try writing weekly articles or launching a video blog so you can create more content on a regular basis. Your audience will subscribe to your updates on CPA if you create quality content. Make sure you mention your CPA campaign in your articles or videos.
When using CPA to promote your business, use photos to convey messages. Photos are a great way to showcase what you have to offer. They also allow you to write in descriptions and additional information that your users will find helpful or interesting. Don't neglect to describe your photos, you will be missing out on key SEO and search capabilities.
Post regularly on your CPA page. Don't just create your business page, make several posts the first day, and then stop posting for several months. Not check my site keeping your page updated frequently shows your audience that you don't care that much. If you need this CPA page for your business, then stick to some kind of posting schedule.
When working on CPA fan engagement through building conversation, lean towards posting easy to answer questions. If you post complex questions, you won't get many responses and you could even drive some fans away. Keep the questions simple, and aim for questions that only take a few words to answer. This will increase the interactivity surrounding your page.
Change the tab order on your CPA business page. The tabs will be in vertical order on the left of the page to start with. Under your list of tabs is the "Edit" option. Use this to customize the order of the tabs outside of the Info and Wall tabs. This can help you create a better hierarchy of which tabs should be near the top or the bottom in order to have some stand out more than others.
If you do not have time in the day to maintain a CPA page, you should get someone else to do it. People will notice if your messages become to brief and start to lack substance. It is perfectly acceptable to have someone else run the page while you work on other aspects of the business.
If you're working on building your fan base, consider using "Like Ads". These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.
With all the information you have at your fingertips, there isn't any reason why you cannot use CPA to become better than the competition. You'll find it easy to achieve successes that'll make them jealous. Use what you've just learned and start marketing today.